The innovation award is for businesses who can clearly demonstrate their product, service or initiative has improved the efficiency and performance of its operation or the wellbeing of its users. This could be through cost savings, increasing profits or enhancing safety standards in its sector.​ The criteria is wide but the winner will be the shortlisted nomination the judges decide has given the most significant boost to its business, either as a new addition or in comparison with the function, product or service it has replaced.

Entries must be no longer than 750 words, not including case studies.